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Self adhesive stickers

Fuel tank stickers heading for Norway

No, this little blog doesn’t have anything to do with dating but we do like it when things marry up! Getting your print work produced exactly as intended is our primary aim, especially when it comes to getting the colours right.

We’ve just had some lovely feedback from our client Fuel Proof Ltd who ordered a range of safety stickers for their fuel storage tanks. The Lancashire-based company manufacture and supply high quality bunded fuel tanks and bowsers for diesel and aviation fuels. Safety is of course a big priority for them and therefore they need a range of health & safety signs and stickers.

Fuel Proof asked us to ensure that the self adhesive stickers they ordered would match their corporate colours exactly and very helpfully sent us the Pantone reference numbers.

Top tip: If you want to make sure all your digitally printed items, not just stickers and construction site signs but banners, posters, exhibition stands and hoarding boards match, it’s a good idea to either provide a colour reference such as a Pantone number or a sample. It really does help because there can be problems when comparing the colours used in your design and the finished printed products.

Our operations manager Glyn Richardson explains: “It’s all to do with light and how you are viewing the colour. Artwork is produced using computers which transmit light but printed materials reflect light so the colours appear differently.

“Also the way colours are created varies too. The lovely bright red you carefully selected on screen at the design stage will be made up of red, green and blue (RGB) tones however digital printing uses cyan, magenta, yellow and black (CMYK).”

It might sound a bit complicated but it’s not when you’ve been involved in printing for as long as we have. At CSDPrint we pride ourselves on getting the closest possible colour matches – in fact Fuel Proof said all their stickers were “absolutely spot on!”