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A peak behind the scenes…

Retail point of sale

Here’s a little case study all about how we help one of our retail clients manage their point-of-sale. It’ll give you an idea as to how we operate – we provide a fully managed, wrap-around service you know, we’re not just here to produce top quality print!

Client: Pure Collection
Leading luxury cashmere retailer Pure Collection is 15 years old. It started online and now also has eight boutiques, 30 concessions in John Lewis stores across the country and an outlet. The premium brand has built an enviable reputation for its stylish, top quality clothing.

The brief:
Pure Collection came to CSDPrint for help with their in-store marketing. They were looking for a hands-on print partner who would not only be able to guarantee exceptional quality but could manage all aspects of their fulfillment requirements too – collating, dispatching, ensuring safe delivery and fitting at each boutique.

The challenges:
This is an intensive print project to manage because Pure Collection is highly pro-active with its marketing. We print new campaigns each month including window vinyl graphics of various sizes and a full range of high-end internal point-of-sale materials. The show cards, hanging graphics and posters we produce are absolutely top notch; we use the very best substrates and print finishes to make sure everything is up to the fantastic quality Pure Collection expects.

Collating, dispatch and delivery is carefully co-ordinated to ensure each boutique’s specific requirements are met. For example the boutiques vary in size and therefore need different configurations of materials in line with the number and size of their windows and display units.

Pure Collection has chosen prime high street locations in appealing shopping destinations such as York, Shrewsbury and Guildford and therefore deliveries and fittings need to be meticulously scheduled, often out of hours, to avoid busy periods.

The solutions:
The smooth running of this lovely piece of business has been achieved by:
• Meticulous project management with extensive liaison with Pure Collection’s marketing team
• Collaborating with creative brain-storming
• Pro-actively sourcing new materials and preparing samples
• Flexible production scheduling to meet particularly tight deadlines
• Developing individually tailored fittings plans to suit the needs of each boutique.

Digitally printed retail window graphics

What our lovely client has to say:
“The production of our in-store graphics is so efficient now. The print quality is always fantastic which is really important to us and I particularly like the way CSDPrint gets involved with finding new materials and suggesting innovative ways of producing things.”

Jill Harrison, Visual Merchandising Manager at Pure Collection.